Zoho CRM is a cloud-based customer relationship management platform that helps businesses manage leads, contacts, sales pipelines, customer interactions, and marketing activities from one centralized system. It enables teams to automate sales processes, improve customer engagement, and close deals faster with real-time insights and analytics.

Key Features:

Lead and contact management

Sales pipeline and deal tracking

Workflow automation and approvals

Email, call, and customer interaction tracking

Sales forecasting and performance analytics

Custom fields, modules, and layouts

Mobile CRM for sales teams on the go

Integration with Zoho Books, Zoho Inventory, Zoho Campaigns, and other Zoho apps